Galeria OFF FRAME, ul. Krakowska 41
The Food project refers to still lifes created by painters at the end of the 16th century. The term still life in Polish comes from the French nature morte. Originally, the term appeared in 1650 in inventories of Dutch artworks, stil-leven (quiet still life).
Compositions of inanimate objects created aesthetic or symbolic still lifes. Commonly used elements were food, flowers, dishes, weapons, and musical instruments. The most famous motif were the most expensive food products, which were arranged in compositions suggesting a ready meal, for example breakfast, lunch, afternoon tea, dinner.
The first still lifes appeared in ancient art but only at the end of the 16th century they became independent as a separate genre in painting.
The so-called ontbijtjes, or "breakfast images", are paintings that depicted simple dishes and glass dishes made with great precision, on a white tablecloth. The main representatives of the breakfast scenes were Pieter and Willem Claesz Heda. A characteristic feature of still lifes from the period 1620-1640 was monochromatic colors in brown, gray and green tones. Despite the limited palette of colors, they were able to convey the realism of the representation through reflects the light reflected on objects. The symbolism of still lifes often referred to religion: for example, the apple referred to the resurrection of Christ, rotting fruit and flies circling above them symbolized the passing and death / force of evil. Still life painters are magicians who, with Swiss precision, try to enchant the viewer with the reality of the performance. They composed the picture on a diagonal from left to right.
The point of my interest in still lifes was their natural perspective as if we were looking with the naked eye, which remained unchanged until the 20th century. Only with the advent of Cubism in fine arts at the beginning of the 20th century does a new point of view appear. Illusionist painting, which was supposed to reflect reality, was replaced by the premise of redefining reality. Painters rejected the perspective and focused on geometrization and synthesis of objects, using a technique that showed the object from different points of view. In my project, I am trying to replace the natural space for our eyes with the perspective of virtual space by placing the camera high above the photographed objects or below the horizon so that we have the impression of weightlessness of objects.
3D design is a field of computer graphics dealing with the visualization of three-dimensional objects. The object is built of polygons that have common vertices. When modeling, objects can be given a color from the available color palette to improve design work. Then the created project is subject to rendering, resulting in a three-dimensional model of photographic quality. During rendering, reflections, shadows, refractions, atmospheric influences (including fog), volumetric effects that affect the final computer-generated realism of the image are determined. Today, thanks to computer technology, we are able to generate images that perfectly imitate reality. Renders are currently pretending or even resembling photographs. In my project, photographs pretend or resemble renders, presenting the existing reality from different perspectives. As a result, object compositions were created as if they had just been designed in a 3D program before taking "their" place in the created scene.
The project refers to the topic of food, which is fuel for the body, providing it with the necessary components every day. The first highly processed products appeared on global markets in the sixties. In Poland not so long ago, at the beginning of the nineties, during the development of technologies such as the internet or the emergence of digital cameras, laptops, mp3 and DVD players, the consumer market was filled with highly processed foods and fast food products. Food-producing corporations invest in advertising that aims to create an artificial need that customers can't resist. These investments use different tactics in customer acquisition. One of them emphasizes the uniqueness of the product and the fact that it is made especially for us. It contains a better taste, is more dense or crunchy, full of flavor. In this way, our imagination is stimulated to the degree to which we want to try all the flavors. In television commercials, the main character is happy, rested, energetic, because he ate the advertised product, which strengthens positive emotions and the desire to identify with the hero. Another way for our appetite is to refer to the authority of a specialist in a given field or a known actress. The most common advertising technique currently used is highlighting the natural ingredients of the product. The problem is that most people don't know what the symbols on the food packaging mean or what food really contains, and that's what my project is about. About food that exists, but never has been food.